Research Coordinator Position

Hawthorne Advertising seeks a Research Coordinator. Great stepping stone for someone who is interested in being an Account Executive. In a nutshell, this role works with the account strategists that will allow research for new prospects and existing clients.

Duties: Assists the Media and Account Management teams on all aspects of research in a timely, accurate and professional manner, including

· Research

· Identify sources of data

· Prepare written summary or documentation of research

Qualifications:

· Bachelor’s degree with one-year relevant work experience.

· Ability to work flexible hours as needed.

· Have an interest in the advertising field.

· Strong Excel knowledge.

Responsibilities:

· Utilization of 3rd party research tools such as Kantar, Simmons, Nielsen to identify relevant information for campaigns.

· Sourcing, vetting and maintaining relationships with outside suppliers. Procurement of 3rd party data sources or tables that will enhance media and campaign analysis and insights for all Account Management.

· Coordinate organization and training on new research tools for AEs and MACs, coordination with Media Operations Manager.

· Monitor and ensure proper data management of all research by product category and/or client on designated servers.

· Wherever possible, provide research tables and data in CSV or Excel format to Business Analyst to incorporate into Tableau.

· Train and utilize Tableau reporting dashboards.

· Develop research protocols for marketing services.

· Provide background support for new business efforts.

· Help maintain agency staff’s awareness of research services provided.

· Provide data to support the agency’s marketing, communications and branding models.

· Keeps abreast of industry news and changes by monitoring industry publications and videos for enhancing competitive clout.

· Completes other duties and projects, as assigned, based on company needs.

Interested candidates can email resume and cover letter to jobs@hawthornedirect.com